Current Issue : January - March Volume : 2021 Issue Number : 1 Articles : 5 Articles
Burnout syndrome is a very well-known psychological process, which has been described and measured in psychological literature for the last 40 years. Nevertheless, this kind of psychological “experience” is still very important for both: researchers and practitioners: trainers, psychologists, coaches, managers - who are trying to support a given professional group with adequate preventive action, based on empirical studies. The purpose of the presented research was firstly to measure the perception and knowledge about the phenomenon of burnout among employers working in direct contact with patients, clients, students, pupils. The authors define burn out using the latest - organizational conception by Maslach and Leiter (2010, 2011, 2012) which explains it as the consequence of lacking fit between professional work (it’s environment) and an individual. The authors decided to measure the level of burnout using the LBQ Professional Burnout Questionnaire, which is an adaptation of the Italian Link Burnout Questionnaire. On the other hand, they constructed the original questionnaire designed to assess the probability of the phenomenon among Polish workers. The study was conducted in June and July 2017 as part of the transnational cooperation project (Time2Grow), which aims to develop an effective prevention tool for burnout dedicated to nurses, health care professionals, teachers and academic teachers/ researcher. To analyse achieved results two methods of econometric modelling were used – one of them to identify differences between employees in terms of main predictors of occupational burnout (logistic regression) and the next one was used to estimate the level of experienced burnout symptoms (classification method - two-steps cluster analysis). Presented results suggest that there were important practical conclusions. Every research group presented different burn – out predictors and significantly different level of experienced burn out. It should be underlined, that especially the higher education sector is lacking empirical research concerning wellbeing, organizational stress and burn out consequences. Additionally, there is a deep need to strengthen interpersonal skills and personal resources of researcher and academic teachers working. There are also significant differences between the knowledge and awareness of burn-out syndrome among researched groups....
This article analyzes the most representative international financial crises in Colombia since 1990: the Asian crisis of 1997 and the Sub-Prime crisis of 2008 in the United States. Likewise, the impacts and their effects on national production in some Latin American countries are indicated. Finally, it is shown how financial literacy cushions the negative effects on small and medium-sized enterprises (SMEs), which are of vital importance in the economy for its contribution to GDP and the generation of formal jobs....
Small and Medium-sized Enterprises (SMEs) are essential for the growth of any economy, the advantages they offer consist of the contribution to the production of goods and services, the creation of jobs with relatively low capital, the reduction of income disparities, the formation of qualified and semi-skilled human resources and the reduction of poverty. Like any other organization, SMEs face many risks, but tend to reactively perceive risk management activities, greatly reducing the capacity of available resources to mitigate risks. By implementing a structured approach to risk management within the operations of SMEs, benefits such as reducing global risks, reducing costs, and organizational alignment with the mission and objectives of SMEs can be achieved. This research aims to identify if there is a significant correlation between the perception of the possible benefits obtained from the implementation of risk management and the integration of risk management into operating activities within the Romanian SMEs. The data were collected from 164 owners, managers, risk managers and project managers of SMEs in Romania by applying a questionnaire and analyzing it using Linear Regression at a significance level of 0.01. The results indicate that appreciating the importance of increasing profitability and revenues as well as identifying and controlling a greater number of risks at entity level, as potential benefits of implementing risk management, have a significant and negative contribution to the extent to which risk management is integrated into operating activities of Romanian SMEs. In contrast, there is a significant and positive association between the extent to which risk management practices are applied in the operating activities of Romanian SMEs and the importance of aligning risk management with the company’s objectives as well as increasing stakeholders’ satisfaction and involvement in risk management....
Social media marketing tools are a phenomenon that has become an important aspect of the marketing mix and revolutionized the way companies interact with their customers. It is a new field of research and literature quick scan revealed that not many studies exist on social media marketing tools on SMEs in Abu Dhabi UAE. However, the few existing studies, without scientific proof to SMEs in Abu Dhabi UAE data, have been rushing to conclude that the emergence of social media marketing tools has led to the death benefits of social media for SMEs’ performance. Therefore, this research work is on the mediating effects of organizational culture on the relationship between social media marketing tools and SMEs’ performance in Abu Dhabi UAE. Therefore, this research is on the effect of social media tools (i.e. Facebook, WhatsApp, Twitter and Email) on the performance of SMEs in UAE; a structural equation modelling. Data were collected from the SMEs in Abu Dhabi. The research employed quantitative approach and used questionnaires to collect relevant data from the respondents. The model was developed using SPSS and AMOS software as the research is quantitative in nature....
Speech therapy is provided to clients, students or patients, depending on the setting of service delivery, when they are encountering feeding, speech and language (communication) and swallowing difficulties. Speech therapy service is a business-to-consumer (B2C) setting. However, this industry received low public awareness in Malaysia. With enhanced and right marketing strategy, it is believed to promote effective brand loyalty, including revisit of therapy service and repurchase of therapy product. This study aims to investigate the effectiveness of five different marketing strategies in building sustainable brand loyalty considering uniqueness of this industry. The strategies are conducting promotion about pricing structure (Price Promotion), conducting promotion about product content, brand personality, packaging and others (Product Promotion), conducting promotion at different places, including electronic platforms, newspaper and others (Place Promotion), bundling different pricing structure according to nature and type of different products (Product Price), informing customer regarding pricing about goods bundle, payment method, price flexibility and others through several distribution channels (Place Price). Data collection in this quantitative study was done by distributing self-designed questionnaires to 200 respondents. They are given Likert scale to measure the degree of brand loyalty result from different marketing mix. Data was analyzed using SPSS. The findings revealed that the marketing mix has a positive relationship with brand loyalty in speech therapy health science industry in Malaysia. In details, there is relationship between marketing mixture of Price Promotion, Product Promotion, Place Promotion, Product Price and Place Price, with the brand loyalty. It is recommended for future researcher to study the link between the number of service or product accessed with brand loyalty within similar constructs. It is also recommended to study the relationship between Customer Relationship Marketing (CRM) and Integrated Marketing Communication (IMC) with brand loyalty in speech therapy industry in Malaysia....
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